Be specific about the audience.
“Make a video for everyone” is a difficult brief to act on. Describe the person you want to reach, what they already know, and the question your product helps answer. A useful brief starts with a real audience situation.
Choose one idea worth remembering.
A short video rarely has room to explain everything. Pick the message you want a viewer to remember and build the opening around it. For creator-style ads, that might be a familiar frustration, a clear product demonstration, or a practical before-and-after example supported by real information.
Describe the visual world.
Share your brand colours, examples of composition you like, and the tone you want. Think about light, pacing, setting, and sound. These choices help AI-generated scenes feel like parts of one story rather than unrelated images.
Plan for review and variation.
AI-assisted production still benefits from human review. Check product details, claims, captions, and continuity carefully. Create variations that change one meaningful element, such as the opening hook or final action, so you can learn which creative choices suit your audience.
